What if, to discover the secrets of a grand show, we started by meeting those who imagine it? Starting Monday, October 19, 2026, ARTEVENTIA launches HOUSE OF SHOWS, a new web series to discover every Monday on YouTube, with the collaboration of Sandra Lou and Verbale agency.
Another way to discover the world of ARTEVENTIA
Behind every show, there is much more than technical prowess, spectacular effects, or moments of emotion shared with thousands of spectators. There are ideas, intuitions, personalities, journeys, and human stories.
With HOUSE OF SHOWS, ARTEVENTIA has chosen to tell this other dimension of creation, the one the public does not always see, but which gives birth to every project.
Conceived as a series of encounters, this new digital adventure opens the doors of ARTEVENTIA’s Creative studio, in a warm and relaxed atmosphere, conducive to confidences and exchanges.
Far from institutional speeches and conventional presentations, HOUSE OF SHOWS favors conversation, spontaneity, and the pleasure of sharing.
Sandra Lou, encounters and stories to tell
To accompany this new adventure, ARTEVENTIA reunites with Sandra Lou, who lends her naturalness, curiosity, and energy to this weekly meeting. The principle is simple: a one-on-one, a guest, a conversation.
In an intimate and friendly setting, Sandra meets the women and men of ARTEVENTIA’s Creative studio. Artistic direction, conception, production, technical aspects… So many professions, sensitivities, and perspectives that come together to bring shows to life.
Throughout the discussions, guests share their experiences, inspirations, memories, as well as anecdotes, challenges, and unexpected moments that punctuate their daily lives. It’s an opportunity to discover the personalities behind the creations, beyond their functions and responsibilities. Because before being an artistic and technical adventure, a show is above all a human adventure.
Six minutes to join the conversation
With episodes of approximately six minutes, HOUSE OF SHOWS opts for a short, dynamic, and accessible format, designed for new digital uses. A few questions, spontaneous exchanges, sometimes confidences, smiles, emotions… Each episode offers a different perspective on the world of event creation.
The web series will also address the major productions that punctuate ARTEVENTIA’s life, such as the Annecy Lake Festival or the Masters of Fire, through the eyes and experiences of those who participate in their realization.
And because a conversation can also give rise to some disagreements, certain episodes will feature more unexpected exchanges, particularly with the “Agree / Disagree” format. A lively and uninhibited way to approach the performing arts professions, their evolutions, and the preconceived notions that accompany them.
A collective adventure in the service of creation
HOUSE OF SHOWS is a new ARTEVENTIA initiative, produced with the collaboration of Sandra Lou, Verbale agency, and Vincent Coutin from Kazmankante studio.
A collaboration that brings together complementary talents and sensitivities around a shared desire: to tell the behind-the-scenes story of creation differently and to highlight those who bring shows to life.
Through this web series, ARTEVENTIA wishes to give a new dimension to its communication, by favoring authenticity, proximity, and spontaneity of exchanges. A more human and accessible way to share its universe, its values, and its passion for live entertainment, pyrotechnic creations, drone shows, and major event productions.
Because behind every show, there are above all talents, passions, and stories to share.
See you on October 19th on YouTube!
The first episode of HOUSE OF SHOWS will be released on Monday, October 19, 2026, on ARTEVENTIA’s official YouTube channel.
Then, every Monday, Sandra Lou will meet you for a new encounter, a new face, and a new story.
An invitation to discover in a different way those who bring creation to life every day.
HOUSE OF SHOWS | ARTEVENTIA
On the other side of the show, there are those who make it possible.
First episode on October 19th. Then every Monday on YouTube!
